Rimmel London Lasting Finish 25HR Foundation delivers flawless endurance in a breathable liquid foundation format designed for high-performance beauty. Its advanced, transfer-resistant formula withstands heat, humidity, and sweat, keeping skin perfected with confidence that lasts from morning to night.

Powered by comfort serum, this foundation provides instant hydration while maintaining lightweight wear. Infused with vitamin E and hyaluronic acid, it nourishes skin, protects against free radicals, and supports long-term skin vitality without compromising coverage.

Offering buildable full coverage with a radiant, natural finish, it conceals imperfections seamlessly. With up to 25HR wear, this foundation ensures lasting perfection for workdays, workouts, and evenings out—an essential choice for those who demand uncompromising results.

Quick Facts

• 25HR foundation – Breathable liquid formula delivers lightweight, full coverage foundation
• Radiant finish – Natural glow ensures skin looks flawless all day
• 25HR longwear – Resists heat, sweat, and humidity for lasting performance
• Transfer-resistant – Coverage stays intact without rub-off or fading
• Comfort serum – Hydrates instantly for smooth, comfortable wear
• Vitamin E & Hyaluronic Acid – Antioxidant-rich hydration nourishes skin
• SPF foundation – Protects daily with built-in UV defense
• All skin types – Suitable for oily, dry, and combination complexions

This product must be used within 24 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Disclaimer – Product details, images and ingredients are updated regularly but may differ slightly. Colours are a guide only. Always check product packaging and test unfamiliar shades in-store for best accuracy.

Aqua/Water/Eau, Cyclopentasiloxane, Titanium Dioxide, Butylene Glycol, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Ethylhexyl Methoxycinnamate, Trimethylsiloxysilicate, Sodium Pca, Silica Silylate, C12-15 Alkyl Ethylhexanoate, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Zinc Stearate, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Bis-Peg/Ppg-14/14 Dimethicone, Amodimethicone, Lecithin, Tribehenin, Laureth-7, Disteardimonium Hectorite, Phenoxyethanol, Trihydroxystearin, Chlorphenesin, Triethoxycaprylylsilane, Parfum/Fragrance, Xanthan Gum, Pentylene Glycol, Dimethiconol, Tocopheryl Acetate, Propylene Carbonate, Hydroxyethylcellulose, Glycerin, Citric Acid, Fructose, Sodium Hydroxide, Urea, Hexyl Cinnamal, Limonene, Allantoin, Maltose, Sodium Chloride, Sodium Lactate, Trehalose, Benzyl Salicylate, Linalool, Geraniol, Bht, Citronellol, Alpha-Isomethyl Ionone, Glucose, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Phosphate. May Contain [+/-]: Iron Oxides (Ci 77491, Ci 77492, Ci 77499

• Apply a small amount and use a beauty blender or a brush to sheer it out or build it up