Almay Length & Lift Mascara delivers visibly longer lashes with every coat. This gentle mascara defines and lifts without clumps or flakes, perfect for everyday wear.

Powered by a conditioning complex, it’s enriched with plant-based waxes to nourish and protect lashes. The smooth-gliding formula ensures even application from root to tip.

Its hourglass brush with plant-derived bristles separates and defines for natural-looking length and lift. No smudging, flaking, or tugging—just clean performance that lasts.

Tested by dermatologists and ophthalmologists, this Almay mascara is safe for contact lens wearers and those with sensitive eyes. Experience clean, vegan length with this eco-friendly mascara essential.

Quick Facts

• Lengthens and lifts – Creates long, lifted lashes from root to tip
• Buildable and defining – Gently builds intensity without clumps
• Nourishing complex – Enriched with plant waxes and conditioners
• Smudge-resistant – Flake-free, clean performance
• Sensitive eye friendly – Ophthalmologist tested, contact-lens safe
• Sustainable brush – Made with 100% plant-derived bristles
• Clean formulation – Free from parabens, mineral oil, phthalates, SLS
• Hypoallergenic – Suitable for sensitive eyes and daily wear

This product must be used within 6 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Disclaimer – Product details, images and ingredients are updated regularly but may differ slightly. Colours are a guide only. Always check product packaging and test unfamiliar shades in-store for best accuracy.

Aqua/Water, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba/Copernicia Cerifera (Carnauba) Wax, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Polyvinyl Alcohol, Vp/Va Copolymer, Chlorphenesin, Phenoxyethanol. May Contain [+/-]: Iron Oxides (Ci 77491, 77492, 77499)

• Gently press the wand into the base of your lashes, then sweep upward, making sure not to scrimp at the tips (darker ends equal a longer, fuller effect)
• Build coats as desired