UrbanProof Liquid Matte Lipstick by Blush! delivers bold colour payoff with serious staying power. This longwearing, waterproof formula is transfer-free and kiss-proof, drying down to a lightweight matte finish that doesn’t crack, flake, or fade.

Infused with natural ingredients to help keep lips soft and hydrated, it’s designed for comfortable, all-day wear in every shade. The precision flocked applicator glides on smoothly for controlled, even colour in just one swipe.

Vegan. Cruelty free. 100% Blush-approved.

• Longwearing & Pigmented – Bold colour that lasts all day
• Transfer-Free Formula – Kiss-proof, smudge-proof and reliable
• Waterproof Performance – Withstands humidity, wear, and touch
• Lightweight Matte Finish – Comfortable and non-drying on lips
• Precision Flocked Applicator – For smooth, even application
• Vegan & Cruelty Free – Formulated with ethics and care in mind

This product must be used within 24 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Silica Dimethyl Silylate, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Isooctyl Palmitate. May Contain [+/-]: CI 77491, CI 77492, CI 77499/Iron Oxides

• Exfoliate and moisturise your lips with an exfoliating lip balm
• Apply the liquid lipstick with the flocked applicator starting from the centre of your lips, working outwards
• Press your lipstick together ensuring not to over pout
• To further define and enhance your lips, use a lip liner to outline before applying the liquid lipstick