A volume-building mascara that delivers full, beautifully fanned-out lashes, in a formula that won’t smudge or flake. Love big, plump, full lashes? Meet your new favourite mascara!

Rich, inky colour and incredible amplification of every last lash. The unique Turn It Up brush is designed with wavy bristles to tightly hug your lash curve as it deposits mascara.

Quick Facts

• Rich, inky colour
• Incredible amplification of every lash
• Achieve full, beautifully fanned-out lashes
• Won't smudge or flake

This product must be used within 6 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Aqua/Water/Eau, Cera Alba/ Beeswax/ Cire D Abeille, Cyclopentasiloxane, Glyceryl Stearate SE, Cera Carnauba/ Copernicia Cerifera (Carnauba) Wax/ Cire de Carnauba, Alcohol Denat., Palmitic Acid, Polybutene, Stearic Acid, Hydrogenated Olive Oil Stearyl Esters, Nylon-12, Acrylates Copolymer, Glyceryl Stearate, VP/ Eicosene Copolymer, Acacia Senegal Gum, Glycerin, Synthetic Beeswax, Acrylates/ Ethylhexyl Acrylate Copolymer, Aminomethyl Propanediol, C26-28 Alkyl Dimethicone, Euphorbia Cerifera (Candelilla) Wax/ Candelilla Cera, Caprylyl Glycol, Ethylhexylglycerin, Hydrated Silica, Hydroxyethylcellulose, Laureth-21, Panthenol, PEG-30 Dipolyhydroxystearate, Phenoxyethanol, Polyquaternium-10, Polyvinyl Alcohol, Propylene Glycol, Sodium Dehydroacetate, Tribehenin, VP/VA Copolymer. May Contain [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

• Curl your lashes with one of our expertly engineered eyelash curlers to help open up your eyes
• Place the brush at the roots of your lashes and wiggle it, so you really darken and define things with the mascara formula, then draw it out to and pull through the tips
• For more length and volume, add a second (or even third) coat
• To define your bottom lashes, wipe excess mascara off the wand with a paper towel, then hold the brush tip vertically and swipe from side to side