Almay Smart Shade Skintone Matching Concealer is a tone-adapting concealer that blends seamlessly into skin for customised, natural-looking coverage. Powered by Tonemimic™ technology, it uses pigment-releasing spheres that burst on contact to match your exact shade as you blend.

This buildable, lightweight formula glides over texture without settling into lines. The ultra-fine pigments correct uneven tone and conceal blemishes, redness, or under-eyes—giving you smooth, real-skin results.

Gentle enough for sensitive skin, it’s hypoallergenic, fragrance free, and dermatologist tested to wear comfortably all day.

Ideal for everyday touch-ups or all-over application, this intuitive concealer adjusts in real time for a flawless finish.

Quick Facts

• Tone-adapting concealer – adjusts as you blend to match your skin tone
• Natural skin finish – seamless coverage with no harsh edges or residue
• Buildable medium-to-full coverage – hides redness, blemishes, and dark circles
• Flexible application – apply as needed for touch-ups or full-face use
• Tonemimic™ technology – pigment spheres release colour during blending
• Hypoallergenic and dermatologist tested – safe for sensitive skin
• Lightweight and breathable – smooth formula won't cake or clog pores
• Fragrance free and cruelty free – clean, gentle, and ethically formulated

This product must be used within 24 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Disclaimer – Product details, images and ingredients are updated regularly but may differ slightly. Colours are a guide only. Always check product packaging and test unfamiliar shades in-store for best accuracy.

Aqua ((Water) Eau), Cyclopentasiloxane, Dimethicone, Tribehenin, Peg-9 Polydimethylsiloxyethyl Dimethicone, Phenyl Trimethicone, Glycerin, Boron Nitride Trimethylsiloxysilicate, Disteardimonium Hectorite, Dimethicone/PEG-10/15 Crosspolymer, Butylene Glycol, Nylon-12, Sodium Chloride, Ginkgo Biloba Leaf Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Niacinamide, Sodium Hyaluronate, Hydrolyzed Glycosaminoglycans, Centaurea Cyanus Flower Extract, Vitis Vinifera (Grape) Seed Extract, Melanin, Aloe Barbadensis Leaf Juice, Polyester-1, Polyglyceryl-3 Diisostearate, Xanthan Gum, Triethoxycaprylylsilane, Dimethicone Crosspolymer, Dimethiconol, Silica Dimethyl Silylate, Methicone, Tetrasodium EDTA, Maltodextrin, Dipropylene Glycol, Sodium Citrate, Tocopherol, Propylene Glycol, Phenoxyethanol, Methylparaben, Ethylparaben. May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499)

• Choose your shade and start with clean, moisturised skin
• Squeeze a small amount of concealer onto your fingertip or applicator
• Dab onto blemishes, under-eye circles, or uneven areas
• Blend gently using your fingers, sponge, or brush until the tone adjusts
• Layer for additional coverage if needed
• Set with powder or apply foundation for a seamless finish