Almay Intense I-Color Shadow Softies are ultra-lightweight eyeshadows that deliver a sheer wash of colour with a soft-focus, crease-free finish.

Each cushiony shadow glides effortlessly across lids thanks to its whipped powder texture, allowing for smooth, buildable coverage that won't tug or flake.

Perfect for soft everyday definition or a luminous eye look, the silky formula stays put all day without creasing or fading—no primer needed.

Almay’s clean eyeshadow is hypoallergenic, fragrance free, and ophthalmologist tested—ideal for sensitive eyes and contact lens wearers. Always cruelty free in a breathable shadow format.

Quick Facts

• Whipped eyeshadow format – weightless texture with a soft-focus effect
• Crease-free finish – stays smooth and even all day
• Sheer colour payoff – delivers subtle definition with light shimmer
• Buildable coverage – layer for depth without caking or fallout
• Cushiony-soft texture – glides on without tugging or skipping
• Ophthalmologist tested – safe for sensitive eyes and contacts
• Fragrance free and hypoallergenic – gentle on delicate skin
• Cruelty free and clean – always Blush-approved and Almay trusted

This product must be used within 24 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Disclaimer – Product details, images and ingredients are updated regularly but may differ slightly. Colours are a guide only. Always check product packaging and test unfamiliar shades in-store for best accuracy.

Dimethicone, Calcium Aluminum Borosilicate, Silica, Calcium Sodium Borosilicate, Dimethiconol, Aluminum Hydroxide, Sodium Myristoyl Sarcosinate, Methicone, Ethylhexylglycerin, Phenoxyethanol, BHT, May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288)