UrbanProof Liquid Matte Lipstick by Blush! delivers bold, high-intensity colour that won’t quit. This ultra-pigmented, waterproof lipstick sets to a flawless matte finish that’s completely kiss-proof, smudge-proof, and transfer-resistant.

Infused with natural emollients to nourish and hydrate, the formula stays lightweight and comfortable all day—no cracking, no flaking, no fading. The precision flocked applicator glides effortlessly for one-swipe perfection and clean lines every time.

100% vegan, cruelty-free, and Blush-approved—your go-to matte for fierce, fearless wear.

Quick Facts

• Ultra-pigmented colour – Delivers bold, intense payoff in one swipe
• Transfer-proof formula – Kiss-proof, smudge-proof and all-day reliable
• Waterproof performance – Withstands heat, touch, and long hours
• Comfortable matte finish – Lightweight and non-drying on lips
• Precision flocked applicator – Smooth, even lines with zero drag
• Vegan & cruelty-free – Conscious beauty made for Blush lovers

This product must be used within 24 months of opening

Disclaimer - All reasonable efforts have been made to ensure that ingredient listings, product images and other information for products displayed on this website are up to date, accurate and complete. Product images are intended as a guide only and are not intended to provide a perfect match to the actual product colour. It is recommended that you view and test products that you are unfamiliar with in person in one of our stores and not attempt to colour match off the screen. Please refer to the ingredients list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.

Disclaimer – Product details, images and ingredients are updated regularly but may differ slightly. Colours are a guide only. Always check product packaging and test unfamiliar shades in-store for best accuracy.

Silica Dimethyl Silylate, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Isooctyl Palmitate. May Contain [+/-]: CI 77491, CI 77492, CI 77499/Iron Oxides

• Exfoliate and moisturise your lips with an exfoliating lip balm
• Apply the liquid lipstick with the flocked applicator starting from the centre of your lips, working outwards
• Press your lipstick together ensuring not to over pout
• To further define and enhance your lips, use a lip liner to outline before applying the liquid lipstick